How Agentic AI Is Changing the Game for Modern Marketers

AI isn’t new to marketing, but agentic AI is. These next-generation AI systems don’t just assist your team; they act on your behalf. 

From automating campaign execution to syncing data and activating go-to-market plays, agentic AI helps marketers close the gap between strategy and action.

In this session, we’ll explore how marketing teams can overcome the “Execution Crisis” that slows down GTM efforts. You’ll see how to build a data foundation that fuels smarter AI decisions, create a unified GTM workspace where tools and workflows connect, and deploy AI agents that actually move the needle on pipeline, not just vanity metrics.

Experts will break down what it really takes to operationalize AI in marketing today. You’ll learn how to make agentic AI your team’s competitive advantage and see practical ways to start integrating it into your campaigns immediately.